At WWDC 2024, Apple unveiled Apple Intelligence, a generative AI platform marketed as “AI for the rest of us.” The technology integrates seamlessly into Apple’s ecosystem, enhancing apps like Mail, Messages, Notes, and Pages with advanced writing assistance, creative image tools, and an upgraded Siri interface.

Key functions include summarization, proofreading, and text composition, as well as visual generation through Genmoji and Image Playground. Siri now offers cross-app actions and contextual awareness, with a more personalized, next-generation version slated for 2026. Upcoming features also include Visual Intelligence and Live Translation with iOS 26.

Apple Intelligence launched in October 2024 with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, initially limited to U.S. English. Expanded language support is scheduled for 2025. Supported hardware includes iPhone 16 models, iPhone 15 Pro/Pro Max, and devices running on M1 chips or newer.

The platform emphasizes privacy by using compact on-device AI models. More complex tasks are routed through Private Cloud Compute, which leverages Apple Silicon servers while protecting user data.

Partnership with OpenAI brings ChatGPT integration across Siri and Writing Tools, while Apple is considering collaboration with Google Gemini. Developers can tap into Apple’s Foundation Models to deliver AI-powered features offline in third-party apps.

By 2026, Apple aims to deliver a transformative Siri upgrade, reinforcing its long-term AI ambitions.