Apple appeals EU’s €500M fine over App Store payment restraints

Apple is contesting a €500 million fine issued by the European Commission for allegedly failing to comply with new competition rules under the Digital Markets Act. The penalty relates to restrictions on directing app users to payment methods outside the App Store.

The Commission announced the fine in April, claiming Apple had not given developers sufficient freedom to steer customers to alternative payment options. These measures are required under the DMA to promote fairer competition.

To comply, Apple rolled out a revised payment framework in the EU in June, introducing additional fees tied to app distribution and alternative payment use. However, the company maintains that the EU’s demands overreach legal requirements.

Apple told TechCrunch that it will fight the decision, calling it “unprecedented” and harmful to developers and consumers alike.